Indian women are increasingly prioritizing their health and wellness, hence opting for different products, from multivitamins to probiotics to adaptogenic herbs, which promote their overall health and wellness. This rising demand has resulted in a rapid expansion of the country′s Nutraceutical market.

The transition to products that address women′s varied health demands, from just beauty and reproductive health to overall health, is a significant trend in India′s Nutraceutical business. This change in consumer choices is a promising advancement for the sector.

Several factors contribute to this change. One reason is that modern women manage many commitments, including work, family, and social duties, and thus understand the value of self-care and place a high focus on their health and fitness.

Modern lifes fast-paced and demanding nature has increased the need for Nutraceutical products to assist women in managing stress and stay energized, focused, and calm. This has prompted the Nutraceutical industries to use adaptogenic herbs, known for their capacity to aid the body in adjusting to stress and preserving a state of balance or homeostasis.

Manufacturers are addressing this need by including these adaptogenic herbs in Nutraceutical products, giving women a safe, all-natural alternative for stress management. The widespread use of these plants also reveals a rise in public interest in all-natural and holistic treatments for illness.

These herbs, which have been used for centuries in traditional medicine, can help cope with stress, enhance brain function, support healthy adrenal function, and help women who constantly manage high-stress levels.

(Source:  https://health.economictimes.indiatimes.com/news/pharma/the-evolving-landscape-of-nutraceuticals-for-women/98194078)